Keep business information consistent
Use the same real business name, address, phone number and service details across your website and business listings.
Create useful service and location pages
Explain the service, service area, process and next step. Avoid thin pages that only swap the city name.
Use structured data accurately
Add relevant Organization, LocalBusiness or Service markup only where the information is genuine and visible to visitors.
Measure meaningful actions
Track qualified enquiries, calls and direction requests where possible. Search rankings and map positions vary by query, location and competition.
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